How To Look Like a Pro at Trade Shows

Marketing can be a necessary evil, but why not make it fun and interesting at the same time…

Trade Shows are a great way to get the word out about your new business. Often, they are relatively cheap to enter and get a table to show hundreds and possibly thousands your new product or service.

Not only that, you get to create a buzz, talk to potential customers face-to-face, and get a grip on their opinions and needs.

Okay, you want to go ahead and get your table, but you’re worried about not displaying your products or services professionally as a trade show exhibits. Well, that is something you will definitely need to address.

If you have never been in a trade show or presented at a trade show, you might want to keep it simple your first go round…You will see other’s displays and get a good idea of the best way to show off your goods!

You will at least need a table top display. Typically you will get a table to showcase your products/services, and a table top display can often give you the feeling or effect of having your own cubicle, separated from all the other tables, if you do it correctly.

Whilst I was “stumbling” online, I found a neat site, CamelBackDisplays.com, that has some amazing ideas and products that will make this so easy and make you look like the professional that you are!

They can add logos, custom printing and messages to table covers, table top displays, banners and stands, even exhibit trusses, trade show flooring, canopies, lighting, furniture…the list went on and on.

I was really impressed by the visual quality and great ideas you’ll find there…They boast that they are affordable too.

Now, as I mentioned earlier…Before you go crazy and spend a lot of money, get some ideas first on what will display your product/service the best, keeping in mind the space you have to work with and most of all, your budget, especially if you are starting out.

I wanted to share this thought with you today about how great trade shows can be to jump start your business in an affordable and fun manner. I also wanted to be sure to give you a resource for your materials you may need.

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I hope you enjoyed this “How To Market Your Business” post on The Make Money From Home Blog! Until next time…

To Your Immediate and Lasting Success Always,

Kimberly Edwards

P.S. Add me as a friend on Stumble Upon.

Technorati Tags: trade shows, trade show exhibits, trade show displays, table covers, table top display, professional displays, displays, exhibits

How To Get Up & Running in 30 Days with an Online or Offline Biz

I was stumbled a really cool site by Kenney the other day that I felt was a great resource and “cheat sheet” on how to get up and running with your business in 30 days (especially if you’re going to be working offline), including all the stuff that’s no fun…like all the steps and nuances of:

1. Paperwork
2. Networking
3. Market Research
4. Business Plan
5. Real Estate
6. Purchasing
7. Hiring
8. Marketing

So, You need to Bookmark this link, so that you can refer to it daily:

Up & Running in 30 Days

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I hope you find this Great Resource helpful on How To Make Money From Home on The Make Money From Home Blog! Until next time…

To Your Immediate & Lasting Success Always,

Kimberly Edwards

P.S. Here are a Few Home Business Ideas to get you started, if you’re not sure what you want to do from home:

Want To Work From Home?

Technorati Tags: 30 day business plan, business plan, home business, how to make money from home, what to do to start a business, market research, hiring, purchasing, marketing, networking

Web 2.0 - Bowing to a False Messiah

Click here to Discover the Information Millionaire’s Bootcamp…

By Barry Densa

Are you absolutely beside yourself – giddy with delight because Web 2.0 has finally arrived to help you sell more, sell faster, make you richer, smarter, sexier, and lower your triglyceride levels?

Whoops, I’m sorry… do you even know what Web 2.0 is?

Web 2.0, in a nut shell, is the latest evolution in the online experience. The World Wide Web is now… ready… here it is: a tad more interactive, technologically speaking.

I know, that’s a big whoop for some of you, but for others it’s equivalent to the coming of the messiah (for either the first or second time, depending on which operating system you’re laboring under).

Is Web 2.0 a Boon or a Bane for Consumers and Countries?

For most marketers, their company’s website has been a rather static billboard of sorts. But now, thanks to the technological capabilities afforded us under the sobriquet of Web 2.0, a website can provide visitors, prospects, customers and selected victims, with a certain degree of “give and take”.

You can talk to them, they can talk to you; you can learn more about them, they can learn more about you; they can “experience” you, you can “experience them” – in short, the level of communication through a computer screen has been enhanced.

Some though fear that Web 2.0 will enable online marketers to become even more intrusive and annoying… or liberating. China, Saudi Arabia and other fundamentalist and ideologically illogical regimes could be in for a big-time headache.

Nevertheless, Web 2.0 will eventually give way to Web 2.5, then Web 3.0 and 4.0 and so on, until ultimately, long after we’re all dust, a computer screen will become a real – not virtual – portal into whatever exists on either side of the screen.

Actually, there probably won’t be a screen anymore; it’ll be more like a turnstile. Yes, the veil will have been lifted. And the tag line, “Reach out and touch someone”, will then have reached its fullest potential.

Here’s the Problem… Nothing has Really Changed

Web 2.0 will not sell your product or service for you. Web 2.0 will not negate the importance of salesmanship in print, in video, in audio, or any permutation or combination not yet assembled.

All the “old” requirements and admonitions about how to sell, and sell well, are still in full force.

The Top 10 Steps to Sell Your product – Even When Using Web 2.0

1. You need to identify a qualified market – those who are ravenously hungry for your product or service. Throwing mud on the wall and praying it will stick, won’t work – never has, never will.

2. You need a hi-quality product or service that will satisfy your market’s hunger, or fix their pain. No snake-oil scams permitted.

3. You need to know how to grab your market’s attention in a stimulating and compelling way, so they know your product or service exists. Waiting for the phone to ring is not a marketing strategy.

4. You need to prove your product or service’s value, unequivocally detailing at length – why and how your product is worth the price asked. Nothing is obvious when it comes to selling.

5. You need to make an irresistible offer. Why must your target market buy your product or service – and buy it now. Not to buy and not to believe is everyone’s natural first choice.

6. You need to remove all risk – by offering a solid, confidence-building guarantee. “Trust me” is not a guarantee.

7. You need to anticipate all possible objections, and overcome them. And don’t think for a moment there won’t be any. There will always be objections and concerns – especially for a first-to-market product or service.

8. You need to ask for the order! Bashfulness and timidity has no place in sales. Ask, and only then shall you receive. Forget this, and you can forget the sale.

9. You need to clearly explain what your prospect must do, step by step, in order to buy, subscribe or inquire. Lead them to your order page.

10. Take nothing for granted.

Web 2.0 is a tool – another road to get you to market. It will not replace salesmanship. It can though make online marketing and sales more effective… if you know what it takes to wrap up a sale in the first place.

Barry A. Densa is a freelance direct response copywriter. Visit http://www.WritingWithPersonality.com and see how Barry can compel and persuade your prospective customers to either buy, inquire or subscribe through “salesmanship in print”.

Article Source: http://EzineArticles.com/?expert=Barry_Densa

To Your Immediate and Lasting Success,

Kenney Edwards Jr.
Director

Technorati Tags: web 2.0, make money, website conversion, salemanship, copywriting, marketing, make money from home