Author Joshua Pellicer, and Internet marketing friend (Tim Houston) launch new business venture doing what they love… teaching men how to attract women without all of the hard work and cheesy lines that some are use to.
One of the oldest questions when starting your own business is whether or not you should just follow the money, or follow your passions (do what you love).
The problem with doing what you love most of the time is that if their is no market for it, then you won’t make any sales. One of the greatest business formulas is: find a hungry market, find what they want, and give it to them.
Well, Joshua Pellicer & Tim Houston have proven that you can do what you love to do and make money doing it. Although the exact numbers aren’t out yet, the launch is going quite well.
The Tao of Badass, everything that you need to know to be a complete badass with women, is an ebook and sold through it’s own domain.
Josh and Tim use a two step sales process, by collecting the contact information of their users in exchange for some free videos, then they sale (convince) the reader to purchase the full ebook later after they have gotten the free info and liked it.
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