26. Services – You can offer a paid service, such as life coaching, blog coaching, goal setting or financial planning. Just be sure to investigate all the legal implications and make sure you’re not claiming to be a professional if you’re not one. With a service like this, you’re basically using your blog to sell yourself. You’ll need to convince people that you’re worth buying and then be able to back up your claims once they purchase your service.
If you love spending time at a gym and you know what you're doing there, you may be able to make money as a personal trainer. You could work part-time at a gym or you could simply find some clients to work with on your own. Many personal trainers earn $50 or more per hour, but it's not the kind of work you just start doing. Look into it further, as you'll likely need some kind of training and certification. The effort may well be worth it, though. If you log eight one-hour sessions per week, in evenings and/or on weekends, that could be worth $400 -- adding up to more than $20,000 per year.
Expert sales funnels often start with a free offer, also called the lead magnet. By delivering value in the lead magnet, you're creating trust with the consumer. In the next step, you'd usually find what's called a self-liquidating offer or a trip wire. These are deals that are hard to pass up, often for $7 to $47. The front-end offer is usually found beyond that along with one-time offers to help boost the lifetime value of the customer and the average cart value.
Hey Jake — we did have a small “pivot” that really changed our trajectory. First, we were in a pretty narrow niche (a [stock market] trading membership site), so we actually backed out and changed our content strategy to incorporate more personal finance oriented content; hence the transition into DollarSprout. Second, we went all in on Pinterest to market our brand. An odd decision perhaps, but it was where we were having the most marketing success. We then leveraged the audience we were building on Pinterest to expand into other areas (Facebook, paid advertising, organic search, etc.).
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