Hey Jake — we did have a small “pivot” that really changed our trajectory. First, we were in a pretty narrow niche (a [stock market] trading membership site), so we actually backed out and changed our content strategy to incorporate more personal finance oriented content; hence the transition into DollarSprout. Second, we went all in on Pinterest to market our brand. An odd decision perhaps, but it was where we were having the most marketing success. We then leveraged the audience we were building on Pinterest to expand into other areas (Facebook, paid advertising, organic search, etc.).

Hey Jake — we did have a small “pivot” that really changed our trajectory. First, we were in a pretty narrow niche (a [stock market] trading membership site), so we actually backed out and changed our content strategy to incorporate more personal finance oriented content; hence the transition into DollarSprout. Second, we went all in on Pinterest to market our brand. An odd decision perhaps, but it was where we were having the most marketing success. We then leveraged the audience we were building on Pinterest to expand into other areas (Facebook, paid advertising, organic search, etc.).


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