Hey Jake — we did have a small “pivot” that really changed our trajectory. First, we were in a pretty narrow niche (a [stock market] trading membership site), so we actually backed out and changed our content strategy to incorporate more personal finance oriented content; hence the transition into DollarSprout. Second, we went all in on Pinterest to market our brand. An odd decision perhaps, but it was where we were having the most marketing success. We then leveraged the audience we were building on Pinterest to expand into other areas (Facebook, paid advertising, organic search, etc.).
Great list. I have another to add that’s almost as easy to do as going for a walk! Provide a litter cleanup service outside commercial properties for property management companies. The work is done on foot using simple hand tools. I started this service in 1981 as a side hustle and quickly grew it into a lucrative full-time business that I still operate. I share my experience with others in my book, Cleanlots, as well as offer free support.
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