Facebook ads are nothing new. They’re also not going away any time soon. Think for a moment about the last time you saw a Facebook ad for a local small business. (And not the giant brands around you like Kroger, Walmart, etc.) Can’t remember? That doesn’t surprise us. It’s because while local small business would like to advertise, odds are they don’t have someone in-house that’s wise enough to effectively run campaigns for them without losing money.
Regardless if you need to earn some fast cash or we're just talking about making money in the grand scheme of things, there's an important psychology that needs to be mentioned before getting into the strategies. If you study Freud's model of the mind, you'll discover the Psychic Apparatus. It's the three-part construct in your mind that controls all of your behavior.